CCMS 4. Loyalty Marketing

(    ChillyChaps.. We Do things so well that people will want

to see us again and again…

Is this Loyalty at work at Kancor ????    )

An ounce of loyalty is worth a pound of cleverness.

Elbert Green Hubbard

Loyalty cannot be blueprinted. It cannot be produced on an assembly line.
It cannot be manufactured at all, for its origin is the human heart-the centre of self-respect and human dignity.
It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.
Customers may repurchase a brand due to situational constraints, a lack of viable alternatives, or out of convenience... But Chilly Chaps are not telling about that loyalty....
Brand loyalty is more than simple repurchasing…
True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior.
This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they may cost less to serve, and can bring new customers to the firm

Kancor will start to talk to people in their own language.
We give them offers as per their dream…
When we do it well, they'll say,"God, Kancor offers exactly what I was dreaming."
And when they begin to respect us, they'll follow us to the end.

We give special offers to Loyal customers..
The offer can be anything…
A price discount…
A premium product specially for them..
A special blend…
An additional product…
A special visit to their facility to understand better ways to help them… etc etc…


And we will make them so loyal that if Kancor stops business after 300 years, they will close in the (300 years - 1)th day so that they won’t want exist a single day without Kancor..


Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS 3. Visuals Marketing Through CSRs

ChillyChaps Marketing Strategy (CCMS)
1. CCMS - 1. Zero Marketing / Dream Marketing
2. CCMS - 2. Time Marketing

Now we are with another CCMS

3. CCMS 3. Visuals Marketing Through CSRs

New Slogan : ---

“ Aage Dekho …… Chilly Chaps…

Peechche Dekho ….. Chilly Chaps….

Neechche Dekho …. Chilly Chaps..

Oopper Dekho ….. Chilly Chaps…

Sab Jaga mein… Chilly Chaps….. !!!!!!!!!”

Visuals remain in mind more than any thing…
And when a related thought process happens in mind, the visuals come in to mind.
Our new CCMS is based on this theory…

Whereever the Customer looks, there should be some thing that can ignite the name “Kancor” in his mind…

((((In our computer, when you select the above given Slogan and press (Cntrl + H) and replace Chilly Chaps with Kancor, we get the new slogan for Kancor…..))))

The best way to do visuals marketing is through taking Social Responsibilities,
Kancor was never behind in taking Social Responsibilities….
Last year, we had organized the “ GREEN RUN” in coordination with Rotory Club of Nedumbassery and Viswajyothi CMI School, Angamaly…
Kancor was known as “Bombay Oils” or “Pepper Company” in and around Angamaly.
Through the Green Run, The Name Kancor was marketed… Now after the Green Run, people know Kancor…

This is a very good marketing strategy we should adopt in a large scale…
Our Name should be marketed like this throughout the globe…
We can sponsor one small event, may it be an environmental campaign, which has good market…and name…as part of the UN…or independently...
Or we can sponsor one village in Africa…..
Or we can sponsor one event in Common wealth games….
Or we can be part of the Redcross activities in some cruicial area…
What ever we do, we to market our name also,
where ever people look, there will be Kancor..

“ Aage Bhee …… Kancor…
Peechche Bhee ….. Kancor….
Neechche or Oopper bhee Kancor…
Sab Jaga mein… Kancor….. !!!!!!!!!”


And thus, one day, We dream of sponsoring the World Cup Football….

As part of Insync, we have started our Visual Campaign. Please see our Stickers on your doors and other areas….


Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS - 2. Time Marketing

Chilly Chaps' Marketing Strategy (CCMS) - 2. Time Marketing


Time is precious… Both for the Customer and Kancor….
Our meetings with the Customer will be very less, with in that time we must plan to make our presence worth… And when the Customer thinks of buying, the first thing that has to be come in to his mind will be the name…Kancor.
So, in time Marketing strategy, We market the name…..
It is our goal to enter in to the Customer’s Heart, which may be preoccupied with his trusted old Supplier.
With in no time, we must enter in to his heart and make him buy our product…


Timely information of the market and timely intervention in the market are the essential things for the market leader.
What Kancor should do is to make confederates and confidence in the market.
The confederates give the timely information about the market. When we build confidence in the market, our products are sold….
Kancor should fully utilize the time and move forward…

In the coming days, Chilly Chaps invites all in Kancor to participate in the discussions and evaluate these strategies....



Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS 1 - Zero Marketing Or Dream Marketing…

In Kancor, We, the Chilly Chaps, don’t sell Oleoresin….
We sell dreams….
We create ideas that will make INSYNC Dreams…
Our New Marketing strategy – Dream Marketing & Zero Marketing is based on this idea of Dreams….

When a New company starts business, whether it is Food, Automotive, Finance or Aero Planes, they will have big dreams…
Kancor Takes care of the Food and Colour business entrepreneurs…and their dreams…
We don’t give them material that will meet their product needs….
We give them the material that will make their dream products…and their Dream Business..
We will become their Sole trusted Ingredients Solutions partner for their life time….
So, Our Idea is to Catch the Beginners and Potential Beginners and understand their dreams and sell them their dreams….in the form of our products….
And we grow together…
So, this is Dream Marketing..
We start our Marketing activity before a person starts his business in the Industry, So this can also be called as Zero Marketing…

As part of the Dream Marketing, We would like to invite all the New Joinees at Kancor, who have come to Kancor with new Dreams and new expectations, to our Team Chilly Chaps..
Those who are newly joined this month and don’t have any teams allocated till now, can join our Team….
We understand you better…
We will hear your dreams and expectations…
We will take you from the Zeroth level…
We will be your Trusted Partner in Kancor to make your dreams to reality…
So, Come … New Joinees, Join us.....
Proud to be a Kancorian....
And ofcourse.... A Chilly Chap……


Chilly-Chaps..

Celine || Sini Venugopal || Siji || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Mallika || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

An Ode to The Insync Teams …..

Dear Insync Teams…

We, the Chilly Chaps, don’t know why there is not much campaigning from other teams….
We feel SAD...
We have come up with newer and newer ideas, implemented them successfully....
and now we feel,.. we are running alone in the front, with nobody near us....
We want a healthy competition.... to perform more and more...
So we are eagerly waiting for you to come up with us..


Please read the poem below and come forward and make this event a success in true spirit…

An Ode to The Insync Teams …..
…………..From The Chilly Chaps….

Carry on! Carry on!
There isn't much punch in your blow.
You're glaring and staring and hitting out blind;
You're muddy and bloody, but never mind.
Carry on! Carry on!
You haven't the ghost of a show.
It's looking like death, but while you've a breath,
Carry on, our friends! Carry on!


Carry on! Carry on!
Things never were looming so black.
But show that you haven't a cowardly streak,
And though you're unlucky you never are weak.
Carry on! Carry on!
Brace up for another attack.
It's looking like hell, but - you never can tell;
Carry on, dear teams! Carry on!


Carry on! Carry on!
Fight the good fight and true;
Believe in you mission, greet life with a cheer;
There's big work to do, and that's why you are here.
Carry on! Carry on!
Let the world be the better for you;
And at last when you win, let this be your cry:
Carry on, our friend teams ! Carry on!


Chilly-Chaps..

Celine || Sini Venugopal || Siji || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Mallika || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

“Action without Thought is Folly …!!!!!!!

Thought without action is Abortion….!!!!”

We are Chilly Chaps…
We may do folly, but we will never abort an idea…
We pioneer not only in ideas, but also in actions…
Do visit our Marketing Stall at Angamaly….
Inaugurated by our friend from the Team Vanilla – Ms. Sujatha Bose…
Our Beloved VP-HCM Mr. PV Vasanthkumar blessed us with his presence at the inauguration function and visit to the stall….

Please see the photos of the Inaugural function at   
http://picasaweb.google.co.in/114736769186293344809.

Our Programs…

1. Chilly Chap’s Inter-Team Friendship Campaign

• Inviting team members from other teams to participate in Chilly Chaps activities to enhance the coordination between the teams…
• Build up a cordial relation between the teams…
• Make the competition more friendly
• Add fun factor to the whole event…

2. The Marketing Stall….

• Will first introduce Kancor, its tradition, Values and ethics to the Visitors
• The All Kancor Products and range will be introduced..
• Will get familiarized with the Visitors, their business, their requirements, their expectations about the product and the supplier etc
• Then Visitors will be introduced to the different products offered by Kancor that will match with their specific requiremet…
• And then How can Kancor be their trusted partner in Ingredients
• At Last, the visitor .... Will go out from the stall as a Customer….

We know.. this is a a wild idea…
But wild ideas pave the way for improvements… and greater changes…
We start the discussion on this point..
It is you people to give the comments on this….
Please comment and make the discussion move forward…..

Chilly-Chaps.. 

Celine || Sini Venugopal || Siji || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Mallika || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

Dont just see, Keep Watching ... The Chilly Chaps....

First of all, thanks for the great comments in the blog…..

Your appreciations make us more humble…

And reminds us of the great responsibility…

Of Making Kancor the Leader in Global Ingredients Supply chain…

We WILL make it….

The Real Campaigning starts now…


We are well aware of the miles that have to be gone before we sleep…

Blogging was a small step in the internet by the Chilly-Chaps…

A big leap forward to the Kancorians….
So, We start the Real Campaign… through the blog….


All you have to do is to start to follow our Blog…Daily…

Newer and newer ideas will get posted in the blog…

( http://chilly-chaps.blogspot.com/ …..
Please save the link as a book mark in your Internet Browser ….

And comment on the daily posts)


Don’t just see, Please keep watching…

Your comments .. May it be appreciation or criticism, we value it…


That gives us to fuel to move forward in right path…

Always keep in touch…



Tomorrow onwards, we will see in the Blog… We will start the online discussion forum.. and move forward…



For any assistance on blogging, please contact

           Sandeep Kumar Singh & Bino Varghese @ Corporate Office
           Prashanth M & JM @ Angamaly


Again… Thanks for your support …..

Chilly-Chaps..

Celine || Sini Venugopal || Siji || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Mallika || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh ||  Jayamohanan

 

Chilly Chaps Presents "CapsiKan"

”Talent wins games, but teamwork and intelligence wins championships.”

This is a new beginning…...by the Chilly Chaps….
A beginning through the virtual world…..
To conquer the real world…
And become the global leader in Food Ingredients supply…

The Chilly Chaps are coming with a new vision…
A new modus operandi..
We start the blog to help you to understand us better...
We are very common people..
And with the fuel of team work, we attain uncommon results…
The members are from different departments …
Having different core competencies..
Different skill sets..
That diversity makes us beautiful
And the unity makes us strong …

And with that strength in our souls and the clear vision of the future in our mind…
We start the campaign…
The campaign that is aimed to make Kancor the Best ….
Not simply the best, But better than the best …

As a team, we are not adiabatic …
We require you.. Your support and suggestions are most valid…
Please feel free to criticize us when we go wrong…
And in the same spirit, please promote us when we are in right path…

With our strengths and your support, we Kan change the things…
And that process towards success is called “CapsiKan”

Thanking you…


Chilly-Chaps..

Celine
Sini Venugopal
Siji
Prashanth
Bijo
Joe George
Sebastian
Prasobh
Mallika
Sudhir
Anil
Deepak
Kanish
Praveen Pillai
Gabriel
Jenson
Rishin
Vijayasarathi
Abhilash P
Sandeep Kumar Singh
Jayamohanan





(Conserve Nature…. Never Waste Paper….
Dont print this post unless in necessity….!!!!!)