CCMS 7. Wisdom Marketing

When Argentina moves to the Second Round, Chilly Chaps moves towards the final round…..
Chilly Chaps are very much thankful to each and every one of you for your continuous support and valuable feedbacks to the Chilly Chaps Marketing Strategy (CCMS) campaign.
Our latest CCMS is Wisdom Marketing…

It is a simple theory…But big results….
In diplomacy, it is called Protocol….
President meets with the President and Prime Minister meets with the prime minister of other countries…
In Animal planet, it is called Natural Law..
Lion meets with lion and tiger meets with Tiger…
Like wise, as a marketing team, we should be able to compete with our Customers in wisdom…
We must know for what purpose they are going to use our product…
We must know what are their applications…
We must know how they apply our product…in to their product…
And we must be able to advice them how to improve their application…
And how better we can change our blends to make their application more effective….
That technical knowledge we should have and that is why Chily Chaps call it “Wisdom Marketing”




Chilly-Chaps..


Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS 6. FIFA World Cup Fever Marketing (Participative Marketing – Online Poll)

Yesssssssss…..
The Soccer fever has come to the door steps…
And will start today…


Chilly Chaps are going to South Africa, to witness the historic moment..
First time on the Dark Continent… We will be there representing you at Fifa Cup…
With CAPSIKAN……


Chilly Chaps always stand for Participative Management….
So, we are not going to give you any daily updates…

No “Today’s Plays”…
No “Yesterday’s Scorecard”…
No “Tip of the day”….
No “Today’s Points Table”
No “ Today’s Star”….

We want you to follow the world cup on your own….
And feel the thrill of Soccer… with your heart…..
So, we are giving you the tool to follow the world cup matches…


But We cannot forward the file to you all as there is Space Constraint by IT dept.
If you want it, pl ask any of the Chilly chaps… We are ready to share it with you any time….


The Match Fixture is there…..
You can enter the Score of each match in the Cells provided…
And the file will give you the points table…
And you can every day know the points and who stands where etc….


We have just started an online poll in our Blog… Please visit and cast your vote….





Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS 5. Strategic Retreat Marketing

You may be wondering why Chilly chaps are not coming with new CCMS for the last few days …..!!!!!!!!!
That was a strategic retreat …!!!!!!!!!
Strategic retreats give the momentum to move more forward, like we take a small step backwards to jump forward……

When there is a recession or economic slowdown…
When there is any natural calamity like storms or floods….
When there is a war or civil discomfort…..
People will be concerned about there assets and belongings or losses …..
People will be trying to safeguard their assets or leave the place with their loved ones…
They will not be in a mood to buy new things..
They will not be in a mindset to attend the advertisements of new products….
Or they will see the Company as aliens, having no concern about the common people’s losses…
That negative impression will remain in their minds and will affect the future buying of the brand…..

So, in such times, Kancor should retreat from selling the product in the usual way….
That is what we call as CCMS 5 – Strategic Retreat…
This retreat is only from selling the product, not from Marketing our name and brand.
We should definitely market them…through our activities at such times….
In the case of Recession, we can call and lead seminars or discussions on “How to move forward in recession - A Kancor Vision”, “How will the common man be affected by recession - A Kancor Initiative” etc…etc
In the case of Natural Calamities, we can start Kancor Relief Centres….
Or We make “Kancor Peace mission” at times of Civil wars….
What ever we do, people should feel that we are with them, not always to make them buy our products, but always to help them… in their miseries too…

Thanks,

Always Yours ... Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS 4. Loyalty Marketing

(    ChillyChaps.. We Do things so well that people will want

to see us again and again…

Is this Loyalty at work at Kancor ????    )

An ounce of loyalty is worth a pound of cleverness.

Elbert Green Hubbard

Loyalty cannot be blueprinted. It cannot be produced on an assembly line.
It cannot be manufactured at all, for its origin is the human heart-the centre of self-respect and human dignity.
It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.
Customers may repurchase a brand due to situational constraints, a lack of viable alternatives, or out of convenience... But Chilly Chaps are not telling about that loyalty....
Brand loyalty is more than simple repurchasing…
True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior.
This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they may cost less to serve, and can bring new customers to the firm

Kancor will start to talk to people in their own language.
We give them offers as per their dream…
When we do it well, they'll say,"God, Kancor offers exactly what I was dreaming."
And when they begin to respect us, they'll follow us to the end.

We give special offers to Loyal customers..
The offer can be anything…
A price discount…
A premium product specially for them..
A special blend…
An additional product…
A special visit to their facility to understand better ways to help them… etc etc…


And we will make them so loyal that if Kancor stops business after 300 years, they will close in the (300 years - 1)th day so that they won’t want exist a single day without Kancor..


Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS 3. Visuals Marketing Through CSRs

ChillyChaps Marketing Strategy (CCMS)
1. CCMS - 1. Zero Marketing / Dream Marketing
2. CCMS - 2. Time Marketing

Now we are with another CCMS

3. CCMS 3. Visuals Marketing Through CSRs

New Slogan : ---

“ Aage Dekho …… Chilly Chaps…

Peechche Dekho ….. Chilly Chaps….

Neechche Dekho …. Chilly Chaps..

Oopper Dekho ….. Chilly Chaps…

Sab Jaga mein… Chilly Chaps….. !!!!!!!!!”

Visuals remain in mind more than any thing…
And when a related thought process happens in mind, the visuals come in to mind.
Our new CCMS is based on this theory…

Whereever the Customer looks, there should be some thing that can ignite the name “Kancor” in his mind…

((((In our computer, when you select the above given Slogan and press (Cntrl + H) and replace Chilly Chaps with Kancor, we get the new slogan for Kancor…..))))

The best way to do visuals marketing is through taking Social Responsibilities,
Kancor was never behind in taking Social Responsibilities….
Last year, we had organized the “ GREEN RUN” in coordination with Rotory Club of Nedumbassery and Viswajyothi CMI School, Angamaly…
Kancor was known as “Bombay Oils” or “Pepper Company” in and around Angamaly.
Through the Green Run, The Name Kancor was marketed… Now after the Green Run, people know Kancor…

This is a very good marketing strategy we should adopt in a large scale…
Our Name should be marketed like this throughout the globe…
We can sponsor one small event, may it be an environmental campaign, which has good market…and name…as part of the UN…or independently...
Or we can sponsor one village in Africa…..
Or we can sponsor one event in Common wealth games….
Or we can be part of the Redcross activities in some cruicial area…
What ever we do, we to market our name also,
where ever people look, there will be Kancor..

“ Aage Bhee …… Kancor…
Peechche Bhee ….. Kancor….
Neechche or Oopper bhee Kancor…
Sab Jaga mein… Kancor….. !!!!!!!!!”


And thus, one day, We dream of sponsoring the World Cup Football….

As part of Insync, we have started our Visual Campaign. Please see our Stickers on your doors and other areas….


Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS - 2. Time Marketing

Chilly Chaps' Marketing Strategy (CCMS) - 2. Time Marketing


Time is precious… Both for the Customer and Kancor….
Our meetings with the Customer will be very less, with in that time we must plan to make our presence worth… And when the Customer thinks of buying, the first thing that has to be come in to his mind will be the name…Kancor.
So, in time Marketing strategy, We market the name…..
It is our goal to enter in to the Customer’s Heart, which may be preoccupied with his trusted old Supplier.
With in no time, we must enter in to his heart and make him buy our product…


Timely information of the market and timely intervention in the market are the essential things for the market leader.
What Kancor should do is to make confederates and confidence in the market.
The confederates give the timely information about the market. When we build confidence in the market, our products are sold….
Kancor should fully utilize the time and move forward…

In the coming days, Chilly Chaps invites all in Kancor to participate in the discussions and evaluate these strategies....



Chilly-Chaps..

Celine || Sini Venugopal || Siji || Mallika || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan

CCMS 1 - Zero Marketing Or Dream Marketing…

In Kancor, We, the Chilly Chaps, don’t sell Oleoresin….
We sell dreams….
We create ideas that will make INSYNC Dreams…
Our New Marketing strategy – Dream Marketing & Zero Marketing is based on this idea of Dreams….

When a New company starts business, whether it is Food, Automotive, Finance or Aero Planes, they will have big dreams…
Kancor Takes care of the Food and Colour business entrepreneurs…and their dreams…
We don’t give them material that will meet their product needs….
We give them the material that will make their dream products…and their Dream Business..
We will become their Sole trusted Ingredients Solutions partner for their life time….
So, Our Idea is to Catch the Beginners and Potential Beginners and understand their dreams and sell them their dreams….in the form of our products….
And we grow together…
So, this is Dream Marketing..
We start our Marketing activity before a person starts his business in the Industry, So this can also be called as Zero Marketing…

As part of the Dream Marketing, We would like to invite all the New Joinees at Kancor, who have come to Kancor with new Dreams and new expectations, to our Team Chilly Chaps..
Those who are newly joined this month and don’t have any teams allocated till now, can join our Team….
We understand you better…
We will hear your dreams and expectations…
We will take you from the Zeroth level…
We will be your Trusted Partner in Kancor to make your dreams to reality…
So, Come … New Joinees, Join us.....
Proud to be a Kancorian....
And ofcourse.... A Chilly Chap……


Chilly-Chaps..

Celine || Sini Venugopal || Siji || Prashanth || Bijo || Joe George || Sebastian || Prasobh || Mallika || Sudhir || Anil || Deepak || Kanish || Praveen Pillai || Gabriel || Jenson || Rishin || Vijayasarathi || Abhilash P || Sandeep Kumar Singh || Jayamohanan